Naming
“table” is a single word, always spelled with a lower case “t”. It is the brand name of both our company and our application (not “table app”, or “table ai”) When referring to dedicated releases from Linear, we ask that you capitalize them as proper nouns (e.g. “Linear Method”).
Usage
This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by table of your product, service, or business. Do not use these graphics as part of your own product, business, or service’s name, or combine these graphics with any other graphics without written consent from table. Get in touch if you have questions.
Logo
Provide plenty of space around table assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered. The table word mark should be used in all references to table as space allows. Monochrome usage is preferred with the brand colors below.
Icon
When referring to table as a company, such as on social media, or where a “chip” design is required, it is acceptable to use this stylized icon with an appropriate corner radius.
Colors
Comfortable against light and dark backgrounds, table’s primary brand color is a refreshing purple gradient.
Magic Purple
RGB 169, 147, 248
#A993F8
RGB 97, 75, 179
#614BB3
Mystery Gray
RGB 54, 54, 54
#363636
RGB 65, 62, 78
#413E4E
Dark Night
RGB 9, 10, 12
#090A0C
Pure White
RGB 255, 255, 255
#FFFFFF
Typography
Our primary font for headlines is DM Sans. For regular text and paragraphs we use Inter.
