Top 10 CRM's in 2025

Before we present the top 10 CRM's in 2025 I'm quickly want to address some general things. So stick with me! Customer relationship management (CRM) systems benefit businesses by automating tasks, centralising customer data, improving collaboration, and providing insights for targeted email marketing as well as personal CRM's that are a specific subset of CRM software that is made for managing and organising your own Network. However, selecting the right CRM system from the multitude of available options can be daunting. Some CRM systems offer just the features essential for small businesses, while others are robust enough to meet the demands of large enterprises. Over the last decade I tested and used many different solution and want to share my learnings and recommendations with you. With that being said let's go ahead and look at some CRM's.

1. HubSpot

We kick things of with probably one that everybody have heard about at some point. HubSpot is with over 150k clients one of the most popular business CRM out there! It does everything from helping businesses track and manage leads, automate sales processes, and improve customer interactions. There is a free and multiple pro tiers that offer contact management, email tracking, pipeline management, and marketing automation. HubSpot integrates to a lot of platforms, website builders and other tools. For beginners it can be a little bit overwhelming and has a learning curve to fully leverage the full power of this CRM.

Pro

• Free version to get started
• Can handle complex and large data streams
• Rich integration possibilities

Con

• Learning curve
• Restricted features for pricing tiers & can get expensive
• Some features and implementation require some technical understanding

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2. Attio

Attio CRM is a modern, customizable customer relationship management platform designed for startups and fast-growing businesses. It combines powerful data enrichment, real-time collaboration, and automated workflows to help teams manage contacts, track interactions, and streamline sales processes. I would probably compare it to the HubSpot 2.0 with a more modern interface.

Pro

• Easy to get started
• Ideal for sales motion for startups and SMB's
• Customisable workflows

Con

• Limited integration
• Feature set is still growing and under development
• Limited free plan – to get the most out of it need to subscribe to a paid plan

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3. Salesforce

Salesforce is more or less the OG among all CRM's. It is used by the biggest companies in the world. Thus it is more complex and not easy to implement into your business. If you are reading this article you might be more interested in other CRM's as Salesforce because it really is made for handling at scale data and sales pipelines. It is not for nothing that there are huge consulting companies that specialise only in the implementation of Salesforce.

Pro

• Highly customisable
• Can handle large amount of data
• Collaborative usage

Con

• Learning curve and clunky UI/UX
• Made for enterprise companies and thus a more expensive solution
• Overwhelming to implement it on your own

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4. Pipedrive

Pipedrive is specifically made for building your sales pipeline and helps you to push a lead through different steps in the funnel to a conversion. It features an intuitive, visual pipeline system that makes deal tracking easy, along with automation tools, email integration, and reporting features. Pipedrive is ideal for small to mid-sized businesses looking for a straightforward CRM without unnecessary complexity.

Pro

• Easy to use interface
• Sales centric platform
• Not much of a learning curve

Con

• No free plan
• Manual work to track everything down and keep data up to date
• Limited marketing features

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5. table

We are building table with the goal to be the leading personal CRM that is build with an AI first approach. Meaning we reduce a lot of the manual steps in the process to make is as easy as possible for you to keep up with your network. Our AI assistant helps you to not miss any information and takes over tasks for you.

Pro

• Intuitive and easy to use interface
• AI assistant that does the work for you
• Aggregate all your contacts automatically by connecting your platforms
• Free to use

Con

• New application that is at it's early stage
• Not ideal for collaboration across your team or company

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6. Monday

Monday CRM is a tool that build on top of the Monday work operating system. In general Monday offers more tools then just a CRM. You can track your sales and marketing activities in a collaborative way. It is easy to set up but also limited to a few core features.

Pro

• Automation workflows
• Easy to use interface
• Productivity platform with different products

Con

• No free plan
• Basic functionality for a sales CRM
• No email marketing features

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7. Zoho

Zoho is a CRM that is around for while but not reached a scale like a HubSpot or so. It is still a decent alternative for building a sales pipeline. It is made for small and medium size businesses with not very complex sales processes.

Pro

• Easy to set up
• Collaborative

Con

• No free plan
• Limited features
• Clunky user interface

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8. Clay

Clay is a personal CRM that is relatively new and helps you to better organize your personal and professional relations. On the first glance it looks very promising and shiny but we found that the product itself still has does not have the best UI / UX. Therefore they offer a mobile version and try to implement some AI on top of a traditional CRM structure.

Pro

• Multiple integration to different platforms
• Free version requires entering credit card information
• Very limited free version (only 1000 contacts)

Con

• Stopped further development
• Clunky interface (UI / UX)
• Manual work to get information and and out of the system
• Data accuracy not always the best

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9. Dex

Dex is a personal CRM that is relatively easy to use. However it seems like they recently stopped the development of the application and rolled out a new tool called Rolodex which targets teams to organize their company wide network in a single place (no experience yet).

Pro

• Multiple integration to different platforms
• Free version to get started
• Network visualisation (network graphs)

Con

• Stopped further development
• Clunky interface
• Manual work to get information and and out of the system
• Data accuracy not always the best

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10. Folk

Folk is another more modern and new CRM that is designed to be very seamless to use. Unlike traditional CRMs, Folk emphasises relationship-building rather than complex sales processes, offering easy-to-use tagging, integrations, and more features.

Pro

• Simple and intuitive CRM
• Great for teams and networking with clients

Con

• Limited free plan
• Limited feature and automations